We produced this online commercial to also work at trade shows and within an interactive film showcase where you can choose the colour of the scooter shown in the film.
After living it, commuting it, racing it, adventuring it, loving and sharing it, we felt that the most important thing was to describe the unique experience it offered. Above all, to us, Swifty was a way of seeing, a spontaneous detour, a playful ride, a tool of exploration, and the chance to discover something inspiring or magical. So the final film will portray a young creative using the Swifty One to explore an iconic feature of the urban landscape hoping to glimpse something magical. We are in the process of creating a magical 3D animated swift (as in the bird) to give him the slip.
Directed by Martyn Gough